Privacy uses anonymized data to gather insights about customer behavior in order to improve its experiences. This means that we look at aggregate behavior of anonymized sessions and visits in order to better understand how customers are interacting with the website and mobile app. This allows us to do things like understand if there is customer confusion in different parts of our experience or evaluate if one design pattern or presentation is more user-friendly than another. We do not collect and send any personal information to third parties in this process.
Similarly, we use anonymized visitor and session data to help us better understand the impact of various marketing campaigns for individuals who click on Privacy ads on external websites. This helps us learn more about what people find valuable about Privacy so we can continue to invest in those types of features and functionality.